CUSTOM RUGS
Step into a world where time stands still and heritage meets modern elegance. This meticulously handcrafted Moroccan Berber kilim rug, sized at 220 x 145 cm (roughly 7.2 x 4.7 ft), is not only a statement piece but a legacy in the making. Crafted over seven months by acclaimed artisan Hada, this rug embodies the artistry, patience, and eco-conscious traditions of Morocco’s Berber culture. Its 80% agave silk embroidery is bathed in hues derived from natural stones and flowers, while the 20% hand-woven dromedary wool ensures exceptional durability and warmth. The result is a work of art that surpasses trends—both a luxurious area rug and a symbol of sustainable living, destined to elevate homes throughout the USA.
Authentic Moroccan Berber Kilim Rug: Crafted by artisan Hada using centuries-old techniques in the heart of Morocco.
80% Agave Silk Embroidery: Features intricate, lustrous sabra (agave) silk embroidery, offering a shimmering surface and unmatched textile depth.
20% Hand-Woven Dromedary Wool: Durable, temperature-regulating fibers offer softness, resilience, and a connection to the Sahara’s nomadic heritage.
Natural Tones Inspired by Earth and Sky: Color palette blends silver, ground minerals, and botanical dyes, extracted from Moroccan stones and local flora for unique, earthy elegance.
Eco-Friendly & Ethical Creation: Free from synthetic chemicals, with responsibly sourced and naturally dyed fibers, supporting environmental sustainability and artisan empowerment.
Generous Area Rug Dimensions: At 220 x 145 cm (7.2 x 4.7 ft), ideal for living rooms, bedrooms, dining spaces, or office lounges.
One-of-a-Kind Collectible: Each rug is unique. The time, techniques, and personal touch of its maker make it a true collector’s heirloom.
Moroccan Berber kilim rugs are world-renowned for their flatweave construction, bold geometric motifs, and profound symbolism. Originating from the Atlas Mountains and Sahara regions, Berber (Amazigh) artisans have perfected rug-making over centuries as both function and art. In Berber tradition, weaving is more than craft—it is a language of memory, status, and survival. Every motif, stripe, and color reference fertility, nature’s cycles, protection from evil, or the journey of a people.
Handed down through generations, these techniques remain largely the domain of women artisans, who use natural materials found in their immediate environment. Tradition is thus interwoven with the stories, hopes, and values of each household.
Embodying this legacy, artisan Hada spent seven months weaving and embroidering this rug—her touch, narrative, and skill invested in every line, making it a rare, authentic heirloom that supports fair wages and sustainable livelihoods.
This rug’s surface gleams with agave silk (sabra)—a plant-based fiber derived from the agave cactus. The process of creating sabra silk is labor-intensive: fibers are extracted from the leaves, then washed, dried, spun, and dyed with powders from crushed minerals or flowers. The result is a silk that is both strong and lightweight, with a subtle, organic sheen.
Benefits of agave silk embroidery:
Visually striking: The silk catches the light, producing a silvery luster that enhances the geometric motifs and elevates the room’s ambiance.
Eco-friendly: Unlike conventional silk, agave silk is plant-derived and harvested without harm to animals, supporting the move toward sustainable interiors.
Soft but resilient: The blend of embroidery and flatweave makes the rug supple and durable, suitable for high-traffic “rug area” use.
Dromedary (camel) wool provides the 20% hand-woven foundation of this rug, adding heft, texture, and earth-toned depth. Used since ancient times by nomadic Saharan tribes, dromedary wool is favored for its:
Exceptional warmth and insulation: Naturally thermoregulating, ideal for both hot and cold environments, lending comfort all year round.
Strength: Its fibers are longer and tougher than sheep’s wool, ensuring longevity in high-use areas.
Hypoallergenic and sustainable: Requires minimal processing and retains its natural oils, resisting dust and mildew.
What sets this piece apart is its natural palette, achieved exclusively through dyes extracted from local Moroccan stones and flowers. These eco-conscious dyeing methods result in hues that are both vivid and nuanced, continually gaining character with age.
Silvery Tones: Created by mixing powdered minerals and agave silk, providing an ethereal shimmer.
Earthy Grounds: Ground colors are derived from ochres, walnut shells, and iron-rich earth.
Floral Infusions: Rose petals yield soft pinks, saffron brings gold, and indigo plants create deep blues.
The color artistry ensures each rug is unmistakable—no two are ever identical. This natural approach to dyeing also guarantees that your rug remains non-toxic, family-friendly, and safe for indoor environments.
At 220 x 145 cm (7.2 x 4.7 ft), this piece is a true area rug designed for the heart of your home. The scale makes it ideal for:
Grounding a living room conversation area
Adding luxury to a bedroom under or beside a queen bed
Creating a striking focal point in a home office or studio
Elevating the dining experience in a medium-sized space
Serving as a wall-hanging textile in galleries or creative businesses
Every material and process in this rug’s creation was chosen to tread lightly on the planet:
Plant-based, renewable agave silk replaces animal-derived or synthetic materials
Camel wool is sourced ethically from local herds
Dyes are derived from natural minerals and botanics, with zero industrial runoff
No synthetic fixatives, plastics, or chemical washes are used at any step
Minimal, biodegradable packaging
Choosing this rug is a conscious step toward a home that is as environmentally kind as it is beautifully appointed.
While corporate “Moroccan-style” rugs attempt to mimic Amazigh patterns with synthetic blends, few can match the authenticity of a hand-crafted Berber kilim made with genuine agave silk, camel wool, and natural dyes. This rug is the product of hundreds of thousands of careful stitches and months of patient creativity—each thread reflecting a choice made by a real artist. Its provenance is etched in every motif, offering a level of connection absent in factory-made carpets.
Berber kilims blend seamlessly with any decorating style:
In modern minimalist interiors, their geometric subtlety offers warmth and a focal point
In boho, eclectic, or globally inspired homes, their story and vibrancy become conversation starters
In luxury settings, their exclusivity and rich materiality command attention
Their flatweave construction means they are low-pile (easy to clean), robust, and suitable for high-traffic “rug area” covering.
The absence of chemicals and reliance on natural, breathable fibers make this rug ideal for families, those with allergies, or anyone seeking a non-toxic living environment.
By investing in this rug, you are supporting:
The preservation of Morocco’s intangible cultural heritage
Direct economic empowerment for rural women artisans
Sustainable, low-impact industries that inspire future generations
| Feature | Details | Benefit |
|---|---|---|
| Type | Authentic Moroccan Berber Kilim Rug | Collectible heritage piece, not mass-produced |
| Origin | Handcrafted in Morocco, by artisan Hada | Genuine provenance, supporting artisan economies |
| Material | 80% embroidered agave/sabra silk, 20% hand-woven dromedary wool | Luxurious feel, sustainable & durable |
| Dyes | Natural stone minerals and flower-based dyes | Earth-friendly, non-toxic, rich permanent hues |
| Size | 220 x 145 cm (7.2 x 4.7 ft) | Ideal for living rooms, bedrooms, dining, offices |
| Design | Flatweave, low-pile; geometric and symbolic motifs | Works with a variety of decor, easy maintenance |
| Colors | Silver, subtle ground, and earth botanical hues | Elegant, harmonious, each rug is one-of-a-kind |
| Time to Make | ~7 months, handmade start to finish | Exceptional attention to detail, slow craftsmanship |
| Sustainability | Plant-based silk, camel wool, no synthetics, low-impact dyes | Safe for families and the environment |
| Care | Vacuum with suction only, spot clean with neutral soap, keep out of harsh sunlight | Simple maintenance, ages gracefully |
| Versatility | Area rug, wall hanging, creative display | Flexible use in home or work spaces |
| Heritage Value | 100% authentic, sustains Berber craft passed down by women weavers | A true piece of living history |
Each of these features is a deliberate choice, blending tradition, aesthetics, and performance. The result is not just a rug, but a living testament to Moroccan artistry and sustainable luxury.
Among Morocco’s numerous rug styles—including the plush Beni Ourain, patchwork Boujad, or the colorful Azilal—flatwoven kilims (hanbel) hold a special place as the purest form of tribal expression. Historically, they served practical and ritual functions: warming homes, marking family milestones, or acting as bridal gifts. The patterns might signify tribal origins or blessings for fertility, fortune, or protection.
Hand-weaving, as practiced by Berber Amazigh women, is itself a tradition that reinforces social bonds and sustains artistic mastery. In recent decades, these rugs have become icons of contemporary interior design, championed by tastemakers from Le Corbusier to Yves Saint Laurent.
What distinguishes true Moroccan kilims on the global market is their blend of minimalism, durability, and ecological integrity. In an era of fast-fashion decor, these pieces endure as heirlooms—the antithesis of disposable goods.
Sabra, or agave silk, is Morocco’s “vegetal silk,” spun from the agave cactus. Its use in embroidery traces the fusion of North African, Mediterranean, and Moorish influences that shaped Moroccan textile arts from the 8th century onward.
To embroider on flatwoven wool or dromedary-wool grounds, artisans must first soak, scour, and hand-spin the plant fibers. Then, using specialist needles and even tension, they decorate the rug’s surface with symbolic motifs—often talismanic, occasionally abstract. This embroidery can take many months, as only a few centimeters of work can be finished per day. The resulting texture ranges from flat and subtle to dimensional and iridescent, an effect unique to handwork and natural silk.
Camel (dromedary) wool’s use in North African textiles predates even classical sheep wool. Its fibers are prized for their thickness, moisture management, and earthy hue. Camel wool’s rarity and the labor of collecting it have traditionally made it a symbol of status and endurance in the harshest climates. Its blending with agave silk tempers the latter’s sheen with a rustic, organic foundation—a synergy resonant of Morocco’s diverse landscapes.
Morocco’s dye artisans achieve a spectrum of color without synthetic chemicals, relying instead on madder root (for reds), indigo (for blues), saffron and pomegranate (for golds and yellows), and countless local flowers, leaves, or mineral-rich soils. Stones known for high mineral content—such as iron or copper ores—add natural silver, brown, or green tones when ground and soaked with fibers. The slow, artisanal dye process creates variegated, light-reactive hues (abrash) that soften and improve with time, distinguishing them from the uniformity of synthetic dyes.
This color “imperfection” is prized by rug connoisseurs as a sign of authenticity and handwork, and cannot be mechanized.
Global conscious consumers increasingly demand rugs made with minimal environmental impact and fair labor standards. This rug exceeds these demands with:
Biodegradable, renewable plant and animal fibers
Water-purified natural dyes with no toxic runoff
Cooperative-based artisan production, fair wages, and community investment
No petrochemical adhesives, flame retardants, or synthetic “stain-proof” coatings.
It arrives in recycled or reusable packaging and requires only vacuuming and gentle spot cleaning for maintenance.
